USA Rebrand Launch

Category:  Events

Part of spearheading USA Network's rebrand campaign was transforming Rockefeller Center (USA Network's headquarters) into an environmental display of their new identity. We branded the flags around the promenade, produced clings for the NBC Experience store windows and the buildings' elevators, executed signage for USA's lobby, and created kiosks and banners for the plaza. In addition, we designed and produced environmental graphics for USA's rebrand launch party at the Gansevoort Hotel in NYC.